From time to time I get contacted by another Intellectual Property provider, run into one at a trade show or at a public place and the subject of pricing of IP comes up. Everybody brings up that video-cores.com is charging too little, that I should “double the prices”, that I am “killing the market.”
The video-cores.com core prices are meant to be fair and competitive in the eyes of the managers, directors and VPs that eventually are part of the approval process. Once they understand that it is possible to get a design done on time and with the quality provided by our team, it almost becomes a matter of “where do I sign?”
Can video or embedded audio IP be found for lower prices? Yes, but either the IP is only provided in netlist form, or it is too big (in gates or LUTs) or it is offered by an un-proven team that makes all sort of other cores. We have consistently beaten lower prices and/or better-known names because we can prove that video-cores.com offers the best solution to the customer’s problem.
video-cores.com specializes in digital video and embedded audio audio cores that process uncompressed media and we are continuously checking what the market needs through direct customer feedback, partner feedback or by reading online and printed publications.
Feel free to provide feedback and questions to this moderated forum.
Thank you for your time.
RAUL
